Hindustan Lever Limited Case Study Guide Questions

1. What is the innovation that HLL introduced in the area of diarrheal disease prevention?

2. Why is handwashing an excellent preventive measure against diarrheal disease?

3. Why is an MNC in the best position to influence behavioral change in combating diarrheal disease?

4. According to Yuri Jain of HLL, what is the connection between diarrheal disease prevention and HLL products?

5. According to Harpreet Singh Tibb, what is the connection for HLL between economy, beauty and health?

6. What was the impact of the Central American Handwashing Initiative to its beneficiairies?

7. What was the reason for Dr. Vedana Shiva's opposition to the PPP? Is it justified?

8. If you were in a position to decide how to go ahead with PPP while knowing the opposition how would you

go about it?

9. How did Lifebuoy re-brand itself? Do you agree with HLL Chairman Marvinder Sing Banga's decision? Why/

10. What is Chairman Banga's approach to costing Lifebuoy? Do you agree with this approach?

11. What is the key to sustained community behavioral change according to Harpreet Singh Tibb?

12. The Lifebuoy Swasthya Cheetna program decided to go through the local school system? Would this approach

work in the Philippines?

13. What is the Lifebuoy Swasthya Cheetna's process for creating behavioral change?

14. Each exposure in the behavioral change process involved 5 key communication tactics? Can you add or

subtract to these tactics? Would these tactics work in the Philippines?

15. Explain the germ-glow demonstration. Do you think it was effective? Are there any alternatives?

16. How did you think the Swasthya Cheetna program impact HLL? Was it a success?

17. How can wealthier Indian populations benefit from the health and hygiene messages?

18. Is the PPP scalable? What about the Swatshya Cheetna program?

19. Yuri Jain claims that PPP has scale. Do you agree with him?

20. Why do you think PPP was slowed down while the Swathsya Cheetna program pushed through?